The Growing Laundromat Industry in Singapore

Singapore's urban landscape and fast-paced lifestyle have created ideal conditions for self-service laundromats (LaundryMarts) to thrive. With shrinking home spaces and dual-income households becoming the norm, more residents are opting for 24/7 laundry facilities that offer:

• Time savings: Complete wash-dry-fold in under 90 minutes

• Space solutions: Capacity for bulky items like comforters and curtains

• Advanced features: Cashless payments, eco-detergents, and app monitoring

• Cost efficiency: Lower utility bills compared to home washing

This shift has transformed laundry from a chore into a profitable service business, with franchising offering entrepreneurs:

✔ Proven systems with established brands

✔ Lower risk compared to independent startups

✔ Bulk purchasing power for equipment and supplies

Below we examine 7 established Laundromat franchise options in Singapore, comparing their models to help you identify the best fit for your investment capacity and business goals.

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1. Wonder Wash

One of Singapore's early adopters of the self-service laundry concept, Wonder Wash has developed a neighborhood-focused model catering to HDB residents. Their no-frills approach emphasizes reliability and affordability, with strategically placed outlets near wet markets and hawker centers to capture foot traffic.

Key Features:

Territory protection for franchisees

Two store formats: Compact (300 sq ft) or Standard (500 sq ft)

30% average ROI with 2-3 year breakeven

S$10,000 franchise fee with no royalty payments

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2. DIY Laundry

As the official Electrolux equipment distributor, DIY Laundry brings European engineering standards to Singapore's laundromat scene. Their stores feature commercial-grade machines capable of handling 20kg loads, making them popular with large families and small businesses.

Key Features:

Energy-efficient washers using 30% less water

Modular store designs adaptable to various spaces

Remote diagnostics for faster maintenance

Financing plans available for equipment

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3. Ocean Wash

Ocean Wash has carved a niche serving customers with large, hard-to-wash items like king-size comforters and curtains. Their eco-conscious approach combines water-efficient technology with biodegradable detergents, appealing to environmentally aware consumers. The brand's bright, inviting stores create a superior customer experience that drives repeat business.

Key Features:

1-hour complete service

Specialized heavy-duty machines

Energy-saving technology

Minimum S$98K investment

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4. Stevie Wash

Launched in 2018, Stevie Wash represents the next generation of smart laundromats with IoT-enabled machines and mobile app integration. Their stores double as community hubs with comfortable lounges and vending machines. The company prioritizes hygiene and safety with hospital-grade detergent systems and 24/7 CCTV monitoring.

Key Features:

SteviePay mobile app

Free premium detergents

Wi-Fi machine monitoring

Community-focused design

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5. LaundryMart

A trailblazer in unmanned laundry solutions, LaundryMart's innovative kiosks incorporate AI-powered dry cleaning retrieval systems. They've partnered with government agencies to offer up to 80% grants on equipment costs, significantly lowering the barrier to entry. Their hybrid model serves both walk-in customers and bulk commercial clients.

Key Features:

Government-supported financing

S$30K franchise package

Real-time sales analytics

Automated dry-cleaning systems

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6. SQ Laundromat

With >8 established outlets across Singapore, SQ Laundromat offers professional-grade cleaning options like ozone sterilization and hot water washes. Their bright, meticulously clean stores feature user-friendly interfaces and ample folding space. The brand has cultivated strong neighborhood loyalty through consistent service quality.

Key Features:

Ozone/hot water options

Automatic detergent dosing

Multiple temperature settings

Established local presence

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7. Straits Laundry

As the exclusive ASEAN distributor for Speed Queen and Primus, Straits Laundry brings 35+ years of appliance expertise to laundromat franchising. They cater to both retail customers and commercial clients like hotels and hospitals. Their turnkey solutions include machine financing, maintenance, and profitability coaching.

Key Features:

Premium Speed Queen equipment

Commercial laundry expertise

Regional support network

End-to-end franchise support

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Final Thoughts: Is a LaundryMart Franchise Right for You?

Singapore’s laundry industry continues to grow as urban lifestyles demand convenient, time-saving solutions. Whether you’re looking for a hands-off investment with steady returns or a scalable business with multiple locations, these 7 LaundryMart franchises offer varied opportunities to match different budgets and goals.

Before deciding:

✔ Visit franchise locations at different times to assess customer traffic

✔ Compare total investment costs (equipment, renovation, and franchise fees)

✔ Speak with existing franchisees about real-world profitability