Micro-SaaS Valuation Multiples in 2026: What 1,151 Priced Listings Show

What does a micro-SaaS valuation multiple actually measure?

A valuation multiple is the asking price divided by a yearly revenue or profit figure. In this report it is asking price divided by monthly recurring revenue (MRR) times 12, which is annualized revenue.

Brokers and advisers often quote multiples of seller's discretionary earnings (SDE), which is pre-tax profit plus the owner's pay and perks. For the same business an SDE multiple is larger than its revenue multiple, because SDE is smaller than revenue, so never compare the two directly. How to value a micro-SaaS walks through both methods.

What are micro-SaaS multiples in October 2026?

Of 2,278 startups marked for sale, 1,151 list both an asking price and non-zero revenue. For that group the median asking multiple is 4.3x annualized MRR. The 25th percentile is 2.2x and the 75th percentile is 10.3x, so the spread is wide.

The median listing in that group asks $12,000 on a median of $231 per month. This is a market of very small products. Medians for the whole group say little about a business doing $10,000 a month.

How do multiples change with MRR?

Multiples fall as revenue rises. The smallest listings ask the most per dollar of revenue, because a $5,000 price on a $65 per month product is partly a bet on the code, the domain and the audience, not on the cash flow.

Between $500 and $10,000 MRR the median settles into a tight band of 2.3x to 2.9x, which is the range most buyers think of as a micro-SaaS price. Above $10,000 MRR the median ticks back up to 2.7x, with a median ask of $800,000.

How many months of revenue is the asking price?

Multiplying the annual multiple by 12 gives months of current revenue a buyer pays up front. At the overall median of 4.3x that is about 52 months. Between $500 and $10,000 MRR it is 27 to 35 months.

This framing is easier to sanity-check than a multiple. If a product loses 3% of its customers a month, a 35-month payback is a much riskier bet than it looks, because the revenue you are paying back keeps shrinking. Ask for churn before you accept any multiple.

Which categories ask the highest multiples?

Category medians are only meaningful where there are enough priced listings. The table below includes the eight categories with at least 50 listings that carry both a price and revenue.

Productivity, Marketing and Content Creation ask the most per dollar of revenue, while Mobile Apps and SaaS sit lowest. Smaller samples move more with a few outliers, so read the bottom rows with care.

How do these asking multiples compare with other 2026 data?

Other published datasets use different bases, so the numbers do not line up one to one. BigIdeasDB reported in July 2026 a median of about 2.0x trailing revenue and 3.4x profit across 651 Acquire.com listings. Livmo wrote in May 2026 that micro-SaaS under $1M ARR typically sells for 2.5x to 4.5x SDE.

FE International, a sell-side adviser, puts businesses under $1M ARR at roughly 2.5x to 4x SDE. The 2.3x to 2.9x medians for $500 to $10,000 MRR in this dataset sit close to those revenue-based numbers; the 4.3x overall median is pulled up by the tiny-product tail.

Public companies are a different world. FE International cites a median public enterprise SaaS multiple of 3.3x trailing revenue in Q1 2026, but that figure covers companies with scale, margins and liquid shares that a $3,000 per month product does not have.

Are these asking multiples or sale multiples?

They are asking multiples. A seller's asking price is where negotiation starts, and closed deals usually land below it. Treat the median as the top of a negotiating range, not as what a product will sell for.

Nearly all of the revenue figures are self-reported. One listing out of 2,278 has revenue checked against a billing provider, and that figure is trailing 30-day charges, which is not the same as MRR, so this report does not treat it as such.

How should you use these multiples to value or price a product?

Start with your MRR band, not the overall median. Find your band's median and quartiles in the table, then adjust for churn, customer concentration and how much of the work only you can do.

1. Annualize your trailing three-month average MRR (multiply by 12).
2. Find your band's 25th, median and 75th percentile multiples.
3. Price the low end at the 25th percentile if churn is high or one customer is over 20% of revenue.
4. Price near the median for steady, documented businesses with one founder doing the support.
5. Treat anything above the 75th percentile as a stretch that needs proof: verified revenue, growth or a rare niche.

Methodology

Data source: Acqora's listings database, queried read-only on October 13, 2026. Population: every startup with for-sale status (2,278). Analysed subset: listings with an asking price above zero and revenue above zero (1,151).

Multiple = asking price divided by (monthly revenue x 12). Revenue is the monthly figure on the listing, and for all but one listing it is self-reported by the founder. Medians and quartiles are computed with continuous percentiles. Bands are based on the listing's stated monthly revenue.

Limitations: these are asking prices, not closed deals; revenue is mostly unverified; the dataset skews to very small products (702 of 1,151 analysed listings report under $500 per month); and categories are as labelled on each listing. Profit and SDE are not available for most listings, so no profit multiples are given. Numbers will change as listings are added and removed.